CHALLENGE :
To develop a full brand package for a new personalised courier service launching in New Zealand called TEDDIT.

EXECUTION :
TEDDIT was entering a competitive market, so we wanted their brand to be polished so they’d be taken seriously, but with a touch of quirkiness to reflect their Kiwi owned point of difference.

Mammoth implemented a solid brand foundation with a logo that used visual cues to hint at what the company was all about. The addition of a bear character named TEDDIT as the frontman of the company – with his ‘fun uncle’ persona and delightful Kiwi accent – made for a memorable launch.